M4U1Reading导学案
Learning aims:
1. To memorize the new words and phrases in this article. 2. To get a general idea about the text.
3. To become familiar with the detailed information about the text. Important points:
1. How to understand the text better.
2. How to help the students finish all the exercises.
3. How to help the students develop their creative, comprehensive abilities. Teaching procedure Step 1 Lead in Step 2 Fast reading
1) What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.
2) What does PSA stand for?Public service advertisements
3) What do PSAs aim to do?They aim to teach us and help us lead better lives.
Step 3 Careful reading Task1 T or F
1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads can often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of PSA. T F F T F T
Task2 Some questions
1. Where are advertisements usually found?They are usually found in newspapers and magazine,
on the Internet, radio and television.
2. Why are some of the advertisements clever according to the article? Because even if an ad does
not lie, it does not mean it is altogether innocent.
3. When did China begin a nationwide public service advertising campaign?China began the
campaign in 1996.
4. Why should we follow the advice in PSAs?Because PSAs are meant to benefit the public, and
by following the advice in PSAs, we can often learn a lot.
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2014届高一英语教案学案一体化讲义 M4U1 编制人：袁、邵 编制时间：2012/2/27使用日期：
Task3 Types of ads Commercial ads PSAs Similarities Places found • • • • • newspapers, magazines, the Internet, radio, television Methods used • clever language • attractive pictures Validity（有效性） They are not altogether innocent. They are helpful and we can learn a lot by following the advice they give. Types of ads Commercial ads Differences Purposes to promote a product or service to educate people about health, safety or any other problem that affects public welfare PSAs
Step 4 Reading strategy
1. What is expository writing meant to do?
It is meant to introduce you to basic information on a topic. 2. What is its basic format?
Introduction of the subject, examples and facts that develop or support the details, conclusion. Step 5 Discussion
1. Do you think young people are easily persuaded by ads? Why or why not? 2. What is the best PSA you have ever seen? Why do you think it is so good? Step 6 Homework
1. Read the passage again and again. 2. Try to keep the new words in mind.
Language points Difficult sentences
1. We are so used to them that we often do not even realize how many we see and hear in a day. So…that…引导结果状语从句，意为“如此···以至于···” 常用句式：so +adj./adv.+that
so +adj. +a(n)+单数名词+that
so +many/few+复数名词+that
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2014届高一英语教案学案一体化讲义 M4U1 编制人：袁、邵 编制时间：2012/2/27使用日期：
so +much/little+不可数名词+that
He runs _______ _______ _______nobody can catch up with him. 他跑得非常快，以至于没人能追上他。 so fast that
He had ______ _______ _______ ______ he was unfit for his job. 他所受教育很少，不适合做这个工作。
So little education that
拓展：such…that…也可引导结果状语从句。
such+ a/an+ adj.+单数可数名词+that-clause such +adj. +复数可数名词+that-clause such +adj.+不可数名词+that-clause
He is ____ _____ ______ ______ _____ everybody likes him. 他是一个如此聪明的男孩，大家都喜欢他。 Such a clever boy
注意：如so+ adj./adv., such+ n. 置于句首时，主句用部分倒装。 So much did they eat that they could not move for the next hour.
2. When it comes to advertisements, we must all use our intelligence and not be a slave to them. 谈及广告， 我们都必须运用自己的智慧， 不要做广告的奴隶。
句中 when it comes to ….. 的意思是“当涉及到…..; 当谈到…..”,其中to 为介词。
____________________________classical musical music, we first think of Beethoven or Mozart. When it comes to
谈到古典音乐， 我们首先想到的是贝多芬或莫扎特。
I can use a computer, but ____________________________, I know nothing. 我会使用计算机，但若谈到修理， 我就一窍不通。 When it comes to repairing computers
巩固训练 Ⅰ单词拼写
1. Nobody could _____________（说服）her to change her mind.
2. Under the law, everyone is considered ______________(清白的) until proved guilty. 3. She took a long slow b______________ to calm down.
4. He suffered from various m_______________ health problems. 5. The company employs20,000 people n_______________.
6. If you want to sell your product, you must ________________(做广告)it. 7. Do you have any ___________(评论) to make about the cause of the fire? 8. These are all policies to ______________(促进) economic growth.
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2014届高一英语教案学案一体化讲义 M4U1 编制人：袁、邵 编制时间：2012/2/27使用日期：
9. The state is still the main provider of _____________(福利). 10. 90% of patients can be___________ of the disease.
1. persuade 2. innocent 3. breath 4. mental 5. nationwide 6. advertise 7. comments 8. promote 9. welfare 10. cured
Ⅱ单选
1.------do you think Li Ming is coming to attend the conference? ------ Sure. I have _________her to.
A. supposed B. advised C. persuaded. D. suggested 2.-----How is everything going on with you in Europe? -----Quite well. Not so smoothly as I hoped,___________
A. though B. insisted C. either D. too
3.-----Has the doctor _________ the old woman __________ her illness. ------No , he didn’t ________her.
A. cured; for; treat B. cured; of; treat C. treated; for; cure D. cured; of; cure
4.Many pupils can’t make full use of their time,__________ they realize how valuable it is. A. as if B. now that C. even though D. so that
5.The successful launch of Chang’e 2 has ____________ our country’s status(地位) in the world. A. increased B. promoted C. advertised D. applied
6. It is known to us that doing eye exercises __________our eyes, and that is to say, our eyes can __________doing eye exercises.
A. benefits; benefit from B. benefits to; benefit
C. benefits from; benefit D. benefits; be benefited from 7. It was _________ to be an apology but it only made her angry. A. tested B. used C .meant D. insisted
8. I have a really bad headache and I have to _________ a doctor about my pains. A. consult B. remind C. inform D. advise
9. You may __________ your dictionary if you don’t know the meanings of the words. A. refer B. look up C. consult D. examine 10.Tom made his brother ________ by ___________him. A. to cry; playing tricks on B. cry; playing tricks of C. cry; playing tricks on D. to cry; playing tricks of
11. Mr Brown thought it would be a good idea to have ____________ from his workers to improve his plan.
A. summaries B. enquiries C. comments D. connections 12.-----Which of the two computer games did you prefer? -----Actually I didn’t like ___________.
A. both of them B. either of them C. none of them D. neither of them
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2014届高一英语教案学案一体化讲义 M4U1 编制人：袁、邵 编制时间：2012/2/27使用日期：
13. As long as you work hard , you ‘ll get __________ sooner or later.
A. promoting B. promoted C. to promoted. D. to be promoted
14.------It is surprising to see Tom playing golf. The doctor said he would never get up. ------Chinese acupuncture(针灸) has cured him __________ his disease. A. off B. from C. away D. of
15. Whenever it _________the money I lost, my father always tell me to learn a lesson from the event and never __________such a trick again!
A. refers to; fall in B. comes to; fall for C. mentions; fall on D. speaks to; fall to 16. I felt ___________ by all the shortcomings of that new house. After all, I paid so much for it. A. cheating B. cheated C. to cheated. D. Having cheated 17. I like getting up very early in summer. The morning air is so good ____________. A. to be breathed B. to breathe C. breathing D. being breathed
18._____________ a more comfortable life , the poor couple worked hard and took on more part-time jobs.
A. Aiming at B. Adding to C. Relating to D. Taking advantage of
CADCB ACACCC CBBBB BBA
Ⅲ 翻译句子
1. 这个节目旨在对人们进行交通安全的教育。（be meant to）
_________________________________________________________________
2. 在万圣节（Halloween）那天，孩子们可以捉弄那些拒绝给他们糖果的邻居。(play tricks on) ______________________________________________________________________ 3. 关于这件事，我必须和其他人商量。(consult)
______________________________________________________________________ 4. 我们将讨论运动会是否会将如期举行。（用同位语从句）
______________________________________________________________________ 5. 这部字典将对我大有益处。（be of benefit to）
_______________________________________________________________________ 6. 我们的老师已被升为校长了。（promote）
_______________________________________________________________________ 7. 他进步得很快，老师们对他感到很满意。（such……that）
_______________________________________________________________________ 1. The programme is meant to educate people about traffic safety.
2. On Halloween, the children can play tricks on their neighbours who refuse to give them candy. 3. I must consult the others about the matter.
4. We’ll discuss the problem whether the sports meeting will be held on time. 5. This dictionary will be of great benefit to me. 6. Our teacher has been promoted to headmaster.
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2014届高一英语教案学案一体化讲义 M4U1 编制人：袁、邵 编制时间：2012/2/27使用日期：
7. He has made such great progress that the teachers are pleased with him.
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