大纲

Topic: The Disadvantage of Product Placement in Chinese Movies Nowadays our film industry has developped a lot as the development of Chinese market economy, but films investors find that it is a little difficult to make cost-recovering. So many of the film makers pay high attention to the product placement. In this way they can shift the cost to the advertisers. That is why our audiences have to watch many kinds of product placements in Chinese movies. However, some films get too many product placements to be good films and make the audiences tired of the movies. In this thesis, I will elaborate some disadvantages of product placements in Chinese movies. II. Theory

I. The orgin the product placement.

II. The development of the product placement in Chinese movies. III. Several kinds of product placement disadvantage in Chinese movies.

a. Immature skills attaching product placement in films. b. Have less knowledge about how to use the product placement

in movies.

c. Difficult to judge the result of the film product placement. d. Operation system of film product placement is not sound yet. e. Conflict between the film product placement and the current

law.

IV. The bad influence of the product placement disadvantage. V. The future of movie product placement without the disadvantages. III. Conclution

Although there are some disadvantages in Chinese movies product placements, we should find that the whole development of Chinese films is bright and broad. Our film makers are creative and practical, which lead them to be more professional and make more good films.

参考文献：

浅析中国电影植入式广告的优势和不足 吉林师范大学传媒学院 植入式广告的起源与发展过程研究 植入式广告与国产电影的互动式选择 中美电影植入式广告方式比较分析 论谈中国中国电影植入式广告

Product Placement in Hollywood Films: A History Kerry Segrave Exploring the Issue of Product Placement in Movies