USING ADVERTISING CAMPAIGN ALLOCATION OPTIMIZATION

专利名称：USING ADVERTISING CAMPAIGN

ALLOCATION OPTIMIZATION RESULTS TOCALCULATE BIDS

发明人：Patrick R. Jordan申请号：US13483948申请日：20120530

公开号：US20130325589A1公开日：20131205

专利附图：

摘要：A method, system, and computer program product for using advertisingcampaign allocation optimization results to calculate bids. The method commences by

receiving a candidate impression opportunity corresponding to an advertising campaignthat has both branding objectives and performance-based objectives. Contracts that canbe satisfied by serving the candidate impression opportunity use advertising campaignallocation optimization results to determine a set of matching contracts. Given thematching contracts, the method continues to calculate bids for those matching contracts,then selects a target contract from among the matching contracts. The method then bidson the candidate impression opportunity using the calculated bid of the selected targetcontract. The method optimizes for overall campaign performance even when thecampaign includes both branding campaign objectives and performance-based campaignobjectives. The method tallies fulfillment when the calculated bid is the winning bid, andthe campaign allocation optimization results are re-calculated in readiness for anotherplacement.

申请人：Patrick R. Jordan

地址：Mountain View CA US

国籍：US

更多信息请下载全文后查看